embraces love & giving by creating meaningful gifts that help friends & family celebrate one another.
YAYA is a family-run, Israeli-based jewelry brand launched in 2015 by Yael Yanay and Alon Abadi. The husband and wife team dreamed of a life that encompassed their love for each other, their family, and the world all around them. After taking six months away from the hustle of everyday life to travel the globe with their four sons, Yael and Alon found they craved a new lifestyle—one in pursuit of true fulfillment.
YAYA is the epitome of Yael and Alon's combined passion for people, design, and balance. From their backyard studio in Tel Aviv, they spend their days dedicated to this calling: Yael brings YAYA's designs to life and Alon brings the journey of giving to all who love to give.